Circular Commerce Profits
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A platform called Treat.com that enables brands to create and monetize their own secondhand marketplaces directly within their stores, legitimizing and profiting from resale commerce.
Key Points:
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Core Concept:
- Creates a dedicated resale page/tab within existing Shopify stores
- Enables circular commerce: items can be continuously resold between customers
- Brands get a percentage cut of each resale transaction
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Benefits for Brands:
- New revenue stream from secondhand sales
- Controls and legitimizes their resale market
- Solves existing problems with unofficial resale groups
- Eliminates customer service issues from unofficial resale channels
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Benefits for Customers:
- Higher trust than Facebook groups or unofficial channels
- Seamless buying experience with normal credit card processing
- Direct integration with official brand store
- No need for manual PayPal invoicing or questionable transactions
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Technology Integration:
- Built for Shopify stores
- Handles all transaction processing
- Allows brands to set their own percentage cut
- Creates organized marketplace structure within existing store
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Solves Current Market Problems:
- Replaces unofficial Facebook groups
- Eliminates trust issues in secondhand sales
- Reduces wasteful consumption
- Turns resale from a problem into a profit center
51:01 - 54:11
Full video: 01:18:56SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.