Circular Commerce Profits

A platform called Treat.com that enables brands to create and monetize their own secondhand marketplaces directly within their stores, legitimizing and profiting from resale commerce.

Key Points:

  • Core Concept:

    • Creates a dedicated resale page/tab within existing Shopify stores
    • Enables circular commerce: items can be continuously resold between customers
    • Brands get a percentage cut of each resale transaction
  • Benefits for Brands:

    • New revenue stream from secondhand sales
    • Controls and legitimizes their resale market
    • Solves existing problems with unofficial resale groups
    • Eliminates customer service issues from unofficial resale channels
  • Benefits for Customers:

    • Higher trust than Facebook groups or unofficial channels
    • Seamless buying experience with normal credit card processing
    • Direct integration with official brand store
    • No need for manual PayPal invoicing or questionable transactions
  • Technology Integration:

    • Built for Shopify stores
    • Handles all transaction processing
    • Allows brands to set their own percentage cut
    • Creates organized marketplace structure within existing store
  • Solves Current Market Problems:

    • Replaces unofficial Facebook groups
    • Eliminates trust issues in secondhand sales
    • Reduces wasteful consumption
    • Turns resale from a problem into a profit center
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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