$100k Dating App
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A premium dating app called "Daddy" that creates an ultra-exclusive dating platform by charging extremely high membership fees for men while carefully vetting women applicants. The platform deliberately blurs traditional dating app norms by taking an unreasonable approach to pricing and exclusivity.
Key Points:
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Women's Side:
- Only accepts top 1% of female applicants
- Must be beautiful, smart, and live in major cities
- More selective than Harvard's admission rate
- Some women may be paid to be part of the network
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Men's Side:
- $100,000 annual membership fee
- Only need 1,000 paying members to create viable business
- Targets wealthy men willing to pay premium for access
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Business Model:
- 1,000 members × $100k = $100M annual revenue
- Extremely high price point creates perceived exclusivity
- Some revenue used to incentivize top female participants
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Positioning:
- Tagline: "It is what it is"
- Markets itself as more exclusive than existing elite apps like Raya
- Deliberately takes an unreasonable approach to dating app pricing
- Targets the theoretical maximum of what the market will bear
48:49 - 50:31
Full video: 01:03:06SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.