MrBeast's Clickbait Deal
Share
A story about how MrBeast negotiated his first brand sponsorship deal by understanding YouTube metrics and clickability.
"The first brand tried to give him a $5,000 sponsorship. I talked to the guy on the phone for like an hour being like 'Make it $10,000 - more people will click. $10,000 just that number, 10 grand in the title is gonna get way more clicks than 5. I don't know why, it's just 5 is not the same as 10 in the title.'
They're like 'Our budget is...' and I'm like 'I'm not even gonna keep the 10, I'm gonna give all 10 away.' So they said yes to 10. I immediately went and gave $10 to a homeless guy. Then that video gets like a million views and all the stuff that pays them pays the video off, the advertiser's happy. Then they get 20 grand, 30 grand, 50 grand, 100 grand and eventually advertisers are willing to pay nearly $1,000,000 to be a part of these videos."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.