Niche Content Profits

Reed discusses how creators are building successful businesses by focusing on niche content areas, particularly highlighting examples of practical services and educational content that have found surprising success on platforms like YouTube and TikTok.

Key Points:

• Pressure Washing Content Business:

  • Started with ASMR-style pressure washing content on TikTok
  • Generates $20-30k monthly from actual pressure washing services
  • Content serves as top of funnel marketing
  • Scaled by hiring 2-3 employees to meet demand
  • Started from single TikTok video of washing their own house

• Weather Education Channel (Ryan Hall Y'all):

  • Former meteorologist creating weather-focused content
  • Generates 2-3M views per video
  • Content Strategy:
    • Focuses on broad weather patterns rather than local forecasts
    • Covers dangerous weather patterns
    • Explains things people should know about tornadoes
    • Discusses seasonal weather events like hurricane season
  • Minimal team structure (likely just creator + editor)
  • Potential to build larger weather media business

• Farming Content:

  • Multiple successful channels:
    • Millennial Farmer
    • Cole The Cornstar
    • Lauren Farms
  • Shows daily aspects of farming life
  • Appeals to both rural and urban audiences
  • Demonstrates viability of highly specialized content

The success of these channels shows there's space for all types of content on the internet, contradicting the argument that the internet is oversaturated.