Crowdfunded Cultural Properties

A proposal to purchase Michael Jordan's unsold mansion ($13-14M) through crowdfunding and turn it into a profitable venture. The property would be fractionally owned by investors and transformed into a modern museum experience.

Core Concept:

  • Purchase Jordan's 56,000 sq ft Highland Park home through crowdfunding
  • Located 20 minutes from Chicago airport
  • Property has been on market for ~10 years, price cut from $30M to $13-14M

Funding Structure:

  • Crowdfunding Options:
    • 5,000 people contributing $2,500-3,000 each
    • Use Rally Road platform for fractional ownership
    • Makes the asset liquid through smaller tradeable shares

Revenue Generation Options:

  • Museum Concept:

    • Create modern, photo-based museum experience
    • Instagram-worthy photo opportunities throughout
    • Interactive exhibits (trying on Jordans, photos in MJ's bed)
    • Similar to Museum of Ice Cream model ($200M valuation)
  • Memorabilia Vault:

    • Store rare sports collectibles
    • Partner with collectors to display items
    • Capitalize on sports card boom

Financial Structure:

  • Initial Investment: $13-14M for purchase
  • Additional $4-5M for setup
  • Target Revenue: $5-10M annually
  • Comparable to other historical homes (Graceland, Monticello) which generate significant tourism revenue

Location Benefits:

  • Near major airport
  • In 3rd-5th most populous US city
  • Accessible to large tourist market
01:36 - 02:25
Full video: 19:33
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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