Crowdfunded Cultural Properties
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A proposal to purchase Michael Jordan's unsold mansion ($13-14M) through crowdfunding and turn it into a profitable venture. The property would be fractionally owned by investors and transformed into a modern museum experience.
Core Concept:
- Purchase Jordan's 56,000 sq ft Highland Park home through crowdfunding
- Located 20 minutes from Chicago airport
- Property has been on market for ~10 years, price cut from $30M to $13-14M
Funding Structure:
- Crowdfunding Options:
- 5,000 people contributing $2,500-3,000 each
- Use Rally Road platform for fractional ownership
- Makes the asset liquid through smaller tradeable shares
Revenue Generation Options:
-
Museum Concept:
- Create modern, photo-based museum experience
- Instagram-worthy photo opportunities throughout
- Interactive exhibits (trying on Jordans, photos in MJ's bed)
- Similar to Museum of Ice Cream model ($200M valuation)
-
Memorabilia Vault:
- Store rare sports collectibles
- Partner with collectors to display items
- Capitalize on sports card boom
Financial Structure:
- Initial Investment: $13-14M for purchase
- Additional $4-5M for setup
- Target Revenue: $5-10M annually
- Comparable to other historical homes (Graceland, Monticello) which generate significant tourism revenue
Location Benefits:
- Near major airport
- In 3rd-5th most populous US city
- Accessible to large tourist market
01:36 - 02:25
Full video: 19:33SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.