P&L Business Conversion

Andrew describes converting internal P&L expenses into standalone businesses by identifying internal needs and creating services around them that can be offered to other companies.

Key Points:

  • Procurement Service (Dealmaker.co):

    • Handles negotiation of office leases, furniture, insurance
    • Takes a cut of savings achieved
    • Started with only $50k investment
    • Uses trained negotiators who love to negotiate
    • Operates by being CC'd on emails and taking over negotiations
  • Business Model:

    • Find scrappy operators
    • Provide back office support, structuring, legal
    • Build website and infrastructure
    • Split ownership 50/50 or 70/30 depending on capital needs
    • Keep initial investment small ($50k range)
  • Value Proposition:

    • Helps companies avoid overpaying due to their success/size
    • Removes discomfort of negotiation from CEOs
    • Handles both one-off deals and retained services
    • Focuses on large expenses that significantly impact P&L
    • Examples of savings:
      • Office leases
      • Furniture purchases
      • Insurance
      • Custom installations
      • General business expenses
  • Key Success Factors:

    • Already profitable
    • Low initial investment needed
    • Built on existing internal need
    • Leverages existing business infrastructure
    • Addresses common pain point for successful companies
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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