Twitter Growth Through Quality

Julian shares his strategy for growing a large Twitter following through infrequent but high-quality posting.

"I got to about 200,000 Twitter followers and I tweet once every 14 days - twice a month. I literally send 2 tweets a month. People aren't forgetting who I am because if the quality is high, the staying power is so much better. You don't have to be pumping out content all the time.

There's this weird myth that to succeed as a content creator you have to have very consistent and high frequency output, but that's not true. This is like some 1950s Mad Men era billboard impression thinking. It doesn't exist with the internet - it's not the same thing.

Beautiful things happen when you rise above the content overload we live in by focusing more on quality. The quantity is useful for yourself if you're trying to get good at something, but that doesn't mean you have to publish everything - you can keep some back and do it for yourself."