Local Vendor Gift Boxes

A photo booth events company (Snapbar) pivoted to creating curated gift boxes featuring products from local Seattle vendors, helping both their own business survive and supporting local producers during the pandemic.

Key Points:

• Original Business Model:

  • Photo booth rentals for events
  • Had existing customer service and sales teams

• New Business Model:

  • Direct-to-consumer gift boxes featuring local goods:
    • Local soaps
    • Food products
    • Various Seattle-made items
  • Leveraged existing staff for new operations
    • Utilized customer service team
    • Repurposed sales staff

• Geographic Reach:

  • Started in Seattle/Tacoma area
  • Expanded to San Francisco
  • Operating in several other cities

• Value Proposition:

  • Helps local vendors maintain revenue during crisis
  • Provides distribution channel for local producers
  • Keeps original company's employees working
  • Creates new revenue stream when events business paused