Server-Hosted Email GIFs
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Sam Parr shares an innovative approach to email content delivery using server-hosted GIFs to create interactive storytelling experiences.
Core Email Content Innovation Concept
- Think beyond traditional word count limits
- Focus on megabyte space rather than word count restrictions
- Use server-hosted GIFs to maximize content delivery potential
Technical Implementation
- Host GIFs on your own server
- Create 30-second GIF content pieces
- Similar to Instagram posts without sound
- Combines video with text elements
- Enable refresh functionality
- Part 1 shows initial content
- Refresh reveals Part 2
- Creates interactive storytelling experience
Content Strategy Benefits
- Breaks traditional email format constraints
- Creates engaging, multi-part narratives
- Allows for more dynamic content delivery
- Leverages existing email infrastructure in new ways
Key Considerations
- May be affected by Apple's updates
- Technically possible but underutilized
- Creates new opportunities for storytelling
- Offers way to "hack" traditional email limitations
Alternative Content Innovation Ideas
- Consider 500-tweet long-form Twitter posts
- Look for ways to hack platform rules
- Focus on innovative content delivery methods
- Think beyond traditional format constraints
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.