Weekly 10% Page Improvements
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A simple but powerful strategy for improving SEO performance by systematically analyzing and improving content compared to competitors.
Core Strategy
- Print out all competitor pages ranking above you
- Do honest self-assessment of why your page deserves/doesn't deserve to rank higher
- Make incremental 10% improvements each week
- Focus on objectively being better than competitors, not SEO tricks
Key Success Elements
- Consistency in weekly review and improvements
- Honest self-evaluation of page quality
- Patient, systematic approach to improvement
- Focus on deserving higher rankings through better content
Real World Example
- Company selling gold online started at #5 ranking
- Printed top 5 competing pages weekly
- Asked "Why would someone click our page vs others?"
- Made continuous small improvements until reaching #1
- No black hat SEO tactics used - just better content
Core Philosophy
- "To get what you want, you need to deserve what you want"
- Sustainable SEO comes from having the best page
- No shortcuts or tricks can replace genuine quality
- Must have honest conversation with yourself about page quality
- Focus on making objectively better content vs gaming the system
Implementation Tips
- Print competitor pages weekly
- Compare side-by-side with your page
- Identify specific areas for improvement
- Make measurable 10% improvements each cycle
- Track progress but stay patient with the process
06:02 - 08:00
Full video: 51:40SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.