Weekly 10% Page Improvements

A simple but powerful strategy for improving SEO performance by systematically analyzing and improving content compared to competitors.

Core Strategy

  • Print out all competitor pages ranking above you
  • Do honest self-assessment of why your page deserves/doesn't deserve to rank higher
  • Make incremental 10% improvements each week
  • Focus on objectively being better than competitors, not SEO tricks

Key Success Elements

  • Consistency in weekly review and improvements
  • Honest self-evaluation of page quality
  • Patient, systematic approach to improvement
  • Focus on deserving higher rankings through better content

Real World Example

  • Company selling gold online started at #5 ranking
  • Printed top 5 competing pages weekly
  • Asked "Why would someone click our page vs others?"
  • Made continuous small improvements until reaching #1
  • No black hat SEO tactics used - just better content

Core Philosophy

  • "To get what you want, you need to deserve what you want"
  • Sustainable SEO comes from having the best page
  • No shortcuts or tricks can replace genuine quality
  • Must have honest conversation with yourself about page quality
  • Focus on making objectively better content vs gaming the system

Implementation Tips

  • Print competitor pages weekly
  • Compare side-by-side with your page
  • Identify specific areas for improvement
  • Make measurable 10% improvements each cycle
  • Track progress but stay patient with the process
06:02 - 08:00
Full video: 51:40
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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