Dot Org Signals Trust

Sam Parr and Shaan Puri discuss how .org domains can be strategically used to create legitimacy and credibility, particularly when contrasted with trendy domain extensions. The conversation stems from analyzing successful media companies and entrepreneurs who leveraged this approach.

Key Points:

• Domain Extension Strategy:

  • .org domains carry more gravitas than trendy extensions like .xyz, .crypto, or .io
  • Creates an impression of legitimacy and established presence
  • Can be used regardless of actual non-profit status

• Contrasting Examples:

  • Vice (going bankrupt but still making $600M/year) used traditional domains
  • Successful entrepreneurs transitioning to .org for noble ventures
  • Emerson Sparks using "noblevision.org" for his AI safety company

• Strategic Positioning:

  • .org domains signal seriousness and mission-driven focus
  • Helps differentiate from typical commercial ventures
  • Particularly effective for companies working on societal impact

• Cultural Commentary:

  • Sam Parr: "I want a .org" instead of "stupid ass .xyz crypto bullshit"
  • Suggests a shift away from trendy tech domains
  • Implies .org domains age better than contemporary alternatives

• Business Impact:

  • Can help establish credibility with traditional institutions
  • Useful for companies seeking to position themselves as thought leaders
  • Particularly effective for mission-driven or social impact ventures