Community Engagement Trumps Metrics
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Shaan Puri and Sam Parr reflect on their "My First Muscle" fitness challenge, emphasizing the value of community engagement over metrics. The challenge involved participants doing 100 burpees, push-ups, and squats, with winners receiving prizes but the real focus being on community participation and creative engagement.
Key Points:
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Challenge Structure:
- 100 burpees, 100 push-ups, 100 squats
- Prizes included cold plunges for fastest male/female
- Additional prizes for creativity, costumes, and inspiration
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Community Engagement:
- Thousands of participants submitted videos
- Wide range of fitness levels participated
- Challenge designed to be hard regardless of fitness level
- "If you did it, you're the real winner in my heart" - Shaan
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Performance Highlights:
- Fastest male: 8 minutes 6 seconds
- Fastest female: 8 minutes 58 seconds
- Notable performances included:
- Person with broken leg completing in 18 minutes
- 50-year-old completing in front of landmarks
- Creative submissions with costumes and storylines
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Value Priorities:
- Form debates were secondary to participation
- Celebrated creativity and effort over perfect execution
- Emphasized inclusive community participation
- Recognized both speed and creative contributions equally
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Impact Assessment:
- "We got the fun and joy of the community coming together and doing something awesome" - Shaan
- Challenge created significant social media engagement
- Successfully brought podcast community together for shared experience
07:00 - 21:01
Full video: 24:44SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.