Home Wellness Installations Trend
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A new market opportunity exists in home wellness technology, specifically around making saunas and cold plunges a standard home feature like swimming pools. Two companies are pioneering this space with different approaches.
Florens (We Are Florens)
- Modern in-home sauna solution:
- Plugs into normal outlet (no electrician needed)
- Compact size fits one person
- Clean, modern design that fits contemporary homes
- Different from traditional cabin-style saunas
Ancient Ritual
- "Peloton for sauna" concept:
- Guided sauna experience with:
- Meditation guidance
- Sound elements
- Scent integration
- Similar to Calm/Headspace meets sauna experience
- Guided sauna experience with:
Market Potential
- Could follow swimming pool market trajectory:
- High-value home upgrade ($50k average for pools)
- Health benefits driving adoption:
- 2 weekly 20-min sessions = 30-40% decrease in cardiovascular disease
- 3 weekly 20-min sessions = ~60% decrease
- Growing wellness trend:
- Currently in early adoption phase
- Potential to become as common as swimming pools in suitable homes
- Strong health benefits driving consumer interest
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.