Sisson's Blog-to-Condiment Fortune

A story about how Mark Sisson turned his health blog into a successful condiment company that sold to Kraft for $200M.

"Mark had a health blog called Mark's Daily Apple - it was the leading paleo health blog around 2006-2010. You could make about $1M a year from a blog like that back then. But instead of just sticking with the blog, he started Primal Kitchen, making paleo-friendly ketchup and mayonnaise.

He had about 100,000 email subscribers at the time - which wasn't huge huge, but it was a trusted audience size to kick off the product. He eventually sold the company to Kraft for $200M. The crazy thing is he still owns the audience - the blog that kickstarted the whole product. He didn't have to sell his name or identity with it.

Now he's just onto the next thing, figuring out what he wants to do next. He probably has contracts saying he can't compete in the exact same space, but he could do a fitness thing or something else. And Kraft is thrilled with their purchase."