Native Deodorant's Etsy Strategy
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Moiz found success by discovering a natural deodorant seller on Etsy, partnering with them to scale the formula, and eventually selling the company to P&G for $100M in cash after 2 years.
Key Points:
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Initial Research & Discovery:
- Looked at Etsy to find successful products
- Found natural deodorant was one of top-selling products on platform
- Ordered multiple natural deodorants from different Etsy sellers
- Tested products with office colleagues for feedback
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Launch Strategy:
- Found one seller with great formula
- Initially proposed just reselling their product under Native brand
- Later bought the formula from seller
- Seller helped with transition to manufacturer for scaling
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Business Growth:
- Scaled to around $200M in annual sales
- Sold to P&G for $100M in cash after ~2 years
- Sold relatively early before D2C (direct-to-consumer) market got challenging
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Key Success Factor:
- Used Etsy as market validation tool
- Found proven product with existing demand
- Leveraged existing seller's expertise while scaling operations
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.