Atmosphere's Bar Content Network
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A business that provides specialized background entertainment content to bars through streaming devices, monetized through advertising. Based on Chive TV's successful model that was spun off into Atmosphere.
Key Points:
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Content Strategy:
- Silent, visual-focused content that doesn't require sound
- Features clips like funny stunts, sports highlights, and entertaining visuals
- Content designed specifically for bar environments
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Distribution Model:
- Initially distributed free Amazon Fire Sticks to bars
- Later evolved to downloadable app
- Started in Austin before expanding
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Revenue Model:
- Monetized through advertising
- Pitch to advertisers: Access to captive bar audience
- Continuous content pipeline with ads integrated
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Business Results:
- Generated tens of millions in revenue pre-pandemic
- Raised significant funding
- Achieved ~$200M valuation
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Key Innovation:
- Identified untapped market for background entertainment in bars
- Created content specifically designed for environment where sound isn't necessary
- Built advertising network reaching bar customers
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.