Luxury Purchase Concierge

A business model where industry experts build trust through content creation, then monetize by helping facilitate high-value purchases. Based on Car Dealership Guy's success, who built an audience through Twitter insights and now helps followers purchase vehicles.

Key Points:

  • Build Trust Through Content:

    • Share industry insights and insider knowledge on social media
    • Reveal "dirty little secrets" about the industry
    • Post real data and trends about pricing and market conditions
  • Monetization Model:

    • Charge flat fee as a concierge for purchasing
    • Access dealer/industry networks to get better deals
    • Skip retail markup by buying directly through industry channels
    • No affiliate fees or advertising - direct service fees
  • Why It Works:

    • Customers trust the expert's knowledge from following their content
    • Experts have insider access to inventory and pricing
    • Removes friction from complex, high-value purchases
    • Saves customers money by avoiding retail markup
  • Example Results:

    • Car Dealership Guy built large following quickly (93k followers in 30 days)
    • Successfully facilitates high-value car purchases for followers
    • Customers willing to make large purchases through someone they only know from Twitter
  • Potential Industries:

    • Luxury watches
    • Real estate
    • High-end collectibles
    • Any industry with complex, high-value purchases

The key insight is building trust through content creation first, then monetizing through direct facilitation of purchases rather than traditional affiliate or advertising models.

25:40 - 26:42
Full video: 56:23
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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