Luxury Purchase Concierge
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A business model where industry experts build trust through content creation, then monetize by helping facilitate high-value purchases. Based on Car Dealership Guy's success, who built an audience through Twitter insights and now helps followers purchase vehicles.
Key Points:
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Build Trust Through Content:
- Share industry insights and insider knowledge on social media
- Reveal "dirty little secrets" about the industry
- Post real data and trends about pricing and market conditions
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Monetization Model:
- Charge flat fee as a concierge for purchasing
- Access dealer/industry networks to get better deals
- Skip retail markup by buying directly through industry channels
- No affiliate fees or advertising - direct service fees
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Why It Works:
- Customers trust the expert's knowledge from following their content
- Experts have insider access to inventory and pricing
- Removes friction from complex, high-value purchases
- Saves customers money by avoiding retail markup
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Example Results:
- Car Dealership Guy built large following quickly (93k followers in 30 days)
- Successfully facilitates high-value car purchases for followers
- Customers willing to make large purchases through someone they only know from Twitter
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Potential Industries:
- Luxury watches
- Real estate
- High-end collectibles
- Any industry with complex, high-value purchases
The key insight is building trust through content creation first, then monetizing through direct facilitation of purchases rather than traditional affiliate or advertising models.
25:40 - 26:42
Full video: 56:23SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.