Premium Domain Communities
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A strategy of acquiring premium domain names and building niche communities or targeted services around them. The idea stems from observing how successful entrepreneurs like Dharmesh Shah (HubSpot co-founder) leverage valuable domains.
Key Points:
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Domain Portfolio Strategy:
- Own valuable, niche-specific domain names
- Build targeted communities or services around each domain
- Focus on domains that have natural, built-in audiences
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Example Domains and Potential Uses:
- ExcelMonkeys.com:
- Tax services platform
- Excel template marketplace
- Financial modeling resources
- VennDiagram.com:
- Community for people obsessed with Venn diagrams
- Mathematical visualization tools
- Educational resources
- ExcelMonkeys.com:
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Business Model Elements:
- Leverage domain authority for organic traffic
- Create focused, niche-specific products/services
- Build communities around specific interests
- Monetize through specialized offerings
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Strategy Benefits:
- Natural SEO advantage from premium domains
- Built-in audience targeting
- Clear product-market fit potential
- Multiple monetization opportunities
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.