Sports Analytics Predicts Earnings
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A company called Big League Advance uses analytics to invest in minor league baseball players by offering upfront cash for a percentage of future earnings. Here's how it works:
Core Business Model
- Offers minor league players upfront cash in exchange for % of future earnings
- Example: $100k for 1% of future earnings or $350k for 8% of future earnings
- Targets inefficient market where minor league players make very little money
- Similar to income share agreements used by companies like Lambda School
Investment Strategy
- Uses analytics to value and predict player success
- Expects to lose money on ~80% of deals
- Aims for huge returns on the 20% that succeed
- Example success: Made $30M from Fernando Tatis Jr.'s $340M contract
Risk Management
- Focuses on baseball due to allowed income share agreements
- NBA blocked similar arrangements (e.g., Spencer Dinwiddie case)
- Guaranteed contracts in NBA would make it less risky
- Baseball teams and player associations generally disapprove
Key Success Factors
- Access to extensive player data and scouting reports
- Ability to accurately predict player success
- Operating in an inefficient market with minimal competition
- Players' need for immediate cash flow
Potential Failure Points
- Poor player predictions leading to bad investments
- Similar to VC funds that underperform the stock market
- Requires strong ability to value players accurately
- Risk of going underwater if too many players don't succeed
Market Dynamics
- Company intentionally flies under the radar
- Limited public information available
- Operates despite disapproval from MLB and players association
- Faces occasional legal challenges from players
- Example: Player sued over $360k for 10% deal but dropped case when career earnings only reached $1.2M
38:31 - 39:14
Full video: 01:01:48SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.