Sports Analytics Predicts Earnings

A company called Big League Advance uses analytics to invest in minor league baseball players by offering upfront cash for a percentage of future earnings. Here's how it works:

Core Business Model

  • Offers minor league players upfront cash in exchange for % of future earnings
  • Example: $100k for 1% of future earnings or $350k for 8% of future earnings
  • Targets inefficient market where minor league players make very little money
  • Similar to income share agreements used by companies like Lambda School

Investment Strategy

  • Uses analytics to value and predict player success
  • Expects to lose money on ~80% of deals
  • Aims for huge returns on the 20% that succeed
  • Example success: Made $30M from Fernando Tatis Jr.'s $340M contract

Risk Management

  • Focuses on baseball due to allowed income share agreements
  • NBA blocked similar arrangements (e.g., Spencer Dinwiddie case)
  • Guaranteed contracts in NBA would make it less risky
  • Baseball teams and player associations generally disapprove

Key Success Factors

  • Access to extensive player data and scouting reports
  • Ability to accurately predict player success
  • Operating in an inefficient market with minimal competition
  • Players' need for immediate cash flow

Potential Failure Points

  • Poor player predictions leading to bad investments
  • Similar to VC funds that underperform the stock market
  • Requires strong ability to value players accurately
  • Risk of going underwater if too many players don't succeed

Market Dynamics

  • Company intentionally flies under the radar
  • Limited public information available
  • Operates despite disapproval from MLB and players association
  • Faces occasional legal challenges from players
  • Example: Player sued over $360k for 10% deal but dropped case when career earnings only reached $1.2M
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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