Trust Certification Revenue

Create a certification/accreditation system that becomes the trusted standard for an industry, similar to how LEED certification works for green buildings ($31M/year) or how Hubspot created certifications for marketing.

Key Components:

• Revenue Model:

  • Companies/individuals pay for certification
  • Training and accreditation fees
  • Annual renewals or maintenance fees

• Implementation Strategy:

  • Create different certification levels (like LEED's silver, gold, platinum)
  • Train and certify professionals who can evaluate others
  • Build trust through professional-looking credentials
  • Get companies to value and require the certification

• Potential Industries:

  • Skincare and beauty products
  • Software tools (similar to G2)
  • Project management (like Scrum certification)

• Key Success Factors:

  • Become the recognized authority in the space
  • Create professional-looking credentials people want to display (like on LinkedIn)
  • Build trust despite being a new organization
  • Get companies to value and require the certification

• Real Examples:

  • LEED: $31M/year certifying green buildings
  • Hubspot: Created respected marketing certifications
  • Scrum: Charges $4-5K for project management certification