In-House R&D Benefits

Manscaped built an in-house R&D lab for developing men's grooming products, focusing on both hardware (trimmers) and soft goods (personal care products). This approach enables faster product iteration and deeper expertise retention compared to using third-party manufacturers.

Key Points:

• In-House Development Strategy:

  • Everything done internally - no external agencies
  • R&D lab with research chemists
  • In-house industrial designers and material experts
  • 72 total employees across all departments

• Benefits of Internal R&D:

  • Faster iteration cycles on products
  • Direct control over product development
  • Eliminates lengthy back-and-forth with external labs
  • Retains knowledge and expertise within company

• Product Development Process:

  • Multiple products developed simultaneously
  • 12-18 month engineering timeline for new products
  • Continuous pipeline (designing 4.0, 5.0, and 6.0 simultaneously)
  • Testing through VIP customer group (2-3k members)

• Testing and Feedback:

  • Internal testing with employees first
  • Facebook VIP group for product testing
  • Stability testing for all products
  • Direct customer feedback integration

This approach allows Manscaped to maintain quality control, iterate quickly on products, and build deep expertise in their specific niche of men's grooming products.