TikTok Shows Hit 14M
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A media company creating original TikTok shows with simple concepts and low budgets that generate millions of views. Shows are designed to be authentic, human-interest stories or niche market experiences.
Key Points:
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Show Examples:
- "Keep the Meter Running"
- Ride with taxi drivers to their favorite spots in NYC
- Share meals and hear their life stories
- Creates feel-good content showing happy, content people
- "Buying Time"
- Watch buying and selling negotiations
- Generated 14M views, 2M likes in 4 weeks
- Built 190k followers
- "Einstein Elementary"
- Explains stock market concepts in simple terms
- 1M likes, 100k followers
- "Keep the Meter Running"
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Production Strategy:
- Low budget production ($2,000 per show)
- Quick prototyping of different show concepts
- Focus on authentic storytelling and real people
- Simple formats that can be consistently produced
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Business Opportunity:
- Creates valuable IP on fastest-growing social platform
- Potential to expand successful shows into larger productions
- Multiple revenue streams possible through brand deals, merchandise, licensing
- Early mover advantage in TikTok-native show creation
01:15 - 03:48
Full video: 59:32SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.