TikTok Shows Hit 14M

A media company creating original TikTok shows with simple concepts and low budgets that generate millions of views. Shows are designed to be authentic, human-interest stories or niche market experiences.

Key Points:

  • Show Examples:

    • "Keep the Meter Running"
      • Ride with taxi drivers to their favorite spots in NYC
      • Share meals and hear their life stories
      • Creates feel-good content showing happy, content people
    • "Buying Time"
      • Watch buying and selling negotiations
      • Generated 14M views, 2M likes in 4 weeks
      • Built 190k followers
    • "Einstein Elementary"
      • Explains stock market concepts in simple terms
      • 1M likes, 100k followers
  • Production Strategy:

    • Low budget production ($2,000 per show)
    • Quick prototyping of different show concepts
    • Focus on authentic storytelling and real people
    • Simple formats that can be consistently produced
  • Business Opportunity:

    • Creates valuable IP on fastest-growing social platform
    • Potential to expand successful shows into larger productions
    • Multiple revenue streams possible through brand deals, merchandise, licensing
    • Early mover advantage in TikTok-native show creation
01:15 - 03:48
Full video: 59:32
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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