Hotel GM Email Strategy
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A strategy for getting luxury hotel rooms at steep discounts by directly emailing hotel general managers.
Core Email Strategy
- Email general managers directly at multiple 5-star hotels in target area
- Mention working at a notable company for credibility (even if loose connection)
- State specific budget ($350-400/night range)
- Request specific premium rooms you're interested in
- Be clear about dates and party size (e.g., "staying with fiancé")
Key Success Factors
- Cast wide net by emailing multiple hotels simultaneously
- Target high-end hotels with regular rates around $3,000/night
- Focus on general managers who have authority to offer special rates
- Present yourself professionally with company association
- Be specific about budget constraints upfront
Real Example Results
- $3,000/night room secured for $350
- 88% discount from regular rate
- Success rate improves by contacting multiple properties
- Works even without significant social media following
Similar Negotiation Principles
- Can apply to other luxury services (private jets, etc.)
- Many luxury services operate like small businesses
- Willing to negotiate to fill empty inventory
- Direct outreach to decision makers is key
- Having a reasonable but firm budget helps frame negotiation
The framework demonstrates how luxury accommodations can often be secured at massive discounts through direct negotiation, treating high-end hotels as businesses looking to maximize occupancy rather than untouchable luxury brands.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.