Conservative Content Outperforms
Share
Sam Parr explains why conservative content performs better on social media, particularly Facebook, due to group dynamics and emotional drivers.
-
Conservative Content Outperforms Liberal Content Because:
- Conservative groups feel "downtrodden" and like "underdogs"
- They believe their voices are being "stomped out" by mainstream media
- This creates stronger community bonding and sharing behavior
-
Evidence of Higher Engagement:
- Breitbart articles regularly receive 20,000+ comments
- Conservative sites can quickly gain massive followings
- Example: DC Enquirer gained 1M+ followers very rapidly
-
Key Principle Behind This:
- Groups that feel marginalized band together more strongly
- Outrage drives more sharing behavior
- This applies to various groups (minorities, women, far-right conservatives)
- But conservative content benefits most due to perceived media bias
-
Platform Specific Behavior:
- Facebook particularly susceptible to this dynamic
- Both extreme conservative and liberal content can go viral
- Conservative content consistently performs better
This dynamic creates opportunities for rapid growth in conservative-focused content, though Sam notes this principle works for any group feeling marginalized or underrepresented in mainstream media.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.