Bitly's Monetization Struggle
Share
James Altucher shares a story about his experience as a seed investor and board member at Bitly, highlighting the challenges of monetizing significant internet traffic.
"I was a seed investor and on the board of Bitly. Bitly had about 5% of the internet's traffic every day running through it, and for the life of us we just could not figure out how to monetize it - it was impossible.
They did exit to a private equity firm, but it was like a 2 or 3x return, which is not really what you're looking for in an angel investment."
James Altucher
Entrepreneur, author, and podcaster with over eight years of experience running "The James Altucher Show." Transformed a living room experiment into a podcasting powerhouse with 40 million downloads.
Interviews influential guests on topics ranging from entrepreneurship to ancient civilizations. Aims to provide inspiration and practical wisdom through engaging conversations and thought-provoking content.