Professional Meme Creation

A progressive group called "We Defend Truth" created a specialized service that fights disinformation and conspiracy theories through professional meme creation and internet-native content. They hire top internet content creators to communicate political messages in an engaging way.

Key Points:

• Core Strategy:

  • Hire successful gif and meme makers (e.g. top performers from Imgur)
  • Communicate in internet vernacular rather than traditional political messaging
  • Fight memes with memes

• Content Approach:

  • Be coarse and funny
  • Stay in the pop culture conversation
  • Avoid feeling like political communication or marketing
  • Focus on entertainment and information first to earn attention

• Communication Philosophy:

  • Must earn the right to communicate with audience
  • Shift from one-way broadcast to multi-directional social media engagement
  • Entertain or inform before delivering message
  • Use authentic, unedited content over polished political aesthetics

• Target Areas:

  • Counter conspiracy theories around 2020 election
  • Combat misinformation about COVID vaccines
  • Address viral political narratives