Twitter Ad Costs Plummet
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Due to major advertisers pulling back from Twitter, there's currently an arbitrage opportunity in Twitter advertising with significantly lower customer acquisition costs.
Key Points:
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Market Situation:
- 50 of the top 100 advertisers have pulled back from Twitter
- Platform usage is at an all-time high
- Less competition in the ad marketplace
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Opportunity:
- Customer acquisition costs (CAC) are 5-10x better than 6 months ago
- Same ad spend gets significantly better results
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Caveats:
- Not sustainable long-term
- Represents a loss for Twitter rather than a win
- Temporary opportunity due to advertiser exodus
This represents a short-term arbitrage opportunity for advertisers to acquire customers at a fraction of the normal cost while major brands are absent from the platform.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.