Platform-Specific Content Strategy

Shaan Puri shares his perspective on content creation and distribution across platforms, emphasizing the importance of repurposing and optimizing content for different channels. He recently hired a "content remixer" to help maximize the reach and impact of his existing content.

Key Points:

• Content Creation vs Distribution:

  • Many creators are good at producing content but lazy with follow-up and distribution
  • Content needs to be reformatted and optimized for different platforms
  • The original content can be trimmed, enhanced with research, and made better for different formats

• Content Remixing Strategy:

  • Take podcast content and convert it into:
    • Newsletter summaries (weekly best ideas)
    • Twitter posts
    • LinkedIn content
    • Short-form video clips
  • Add value by:
    • Trimming unnecessary content
    • Adding additional research
    • Packaging into smaller, platform-specific nuggets

• Market Opportunity:

  • Many content creators want this service
  • Current solutions exist but are fragmented
  • Could be structured as a productized service agency
  • Target market should be people who:
    • Already have money
    • Have a shortage of time
    • Can monetize attention

• Implementation Example:

  • Hired a content remixer named Brandon
  • Already producing more content in one week than previous six months
  • Taking best podcast topics and compiling them into newsletter format
  • Adding research and data to enhance original content

• Business Model Potential:

  • Similar to executive assistant agencies
  • Could be structured like other successful productized services
  • High demand from established content creators
  • Opportunity to create a scalable service business