$20K Content Contest

A podcast growth strategy focused on incentivizing creators to repurpose podcast content through a monthly contest system.

Core Contest Structure

• $20,000 monthly prize pool
• Open access to raw video files from My First Million podcast
• Creators can freely edit and produce content
• Winners determined by most views on social platforms

Contest Requirements

• Must post content on Twitter or Instagram
• Content must be derived from podcast material
• Submissions tracked through social media posts
• Focus on creating viral/engaging clips

Expected Benefits

• Leverages creator community for content production
• Generates organic social media reach
• Creates multiple distribution channels
• Incentivizes high-quality content creation
• Builds community engagement through competition

Implementation Details

• Rolling monthly contest structure
• Criteria based on:
  • View count
  • Content quality
  • Engagement metrics
• Open submission format allowing creative freedom
• No restrictions on content style or format

Distribution Channels

• TikTok
• Instagram Reels
• Twitter
• Other social platforms where video content performs well

This framework was inspired by a successful TikTok test that generated 100,000 views, suggesting potential for scaled implementation through a formal contest structure.