Aging Media's B2B Success
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Sam Parr shares a story about a successful B2B media company called Aging Media.
"Let me tell you about Aging Media. It's started by this guy named John who's a member of Hampton. If you go to their website, they have sites like Senior Housing News, Hospice News, Skilled Nursing News. Each website only gets about 50,000 visits, but they're doing something like 11-12 million dollars a year in revenue and 3-4 million dollars in profit.
This is a hardcore B2B site - they make their money through lead gen. They'll do webinars, and if you're in the nursing home industry, you give them information. They also have ads and newsletters on their site.
This is what a hardcore B2B media company looks like. Each of their individual sites doesn't get much traffic, but they're focused on a specific industry and they're making real money from it."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.