Longevity Supplements Opportunity

TikTok offers a massive opportunity for entrepreneurs to build profitable brands with minimal starting capital by leveraging creator-driven content marketing.

The TikTok Business Opportunity

• Potential: "Millions are being printed on TikTok shop"
• Accessibility: "The best opportunity to go from no net worth to 1-5 million with no skills, no background, no tech"
• Growth Example: Robert's company went from zero to "100+ million run rate" while remaining "super profitable" and bootstrapped

Success Case Study: Roost Research (NAD Supplements)

• 27-year-old founder with "a little Amazon experience" built a "nine-figure" business in 2.5 years
• Started with longevity supplements on Amazon, then "poured all in" on TikTok
• Currently doing "north of $15 million" in monthly revenue
• Completely bootstrapped with no outside investment
• Identified longevity as an emerging supplement category (similar to how collagen became a "$4 billion exit" for Vital Proteins to Nestle)

The TikTok Marketing Playbook

• Views Over Followers: "Everyone is used to YouTube, Instagram where your followers matter... TikTok shattered that"
• Creator Army Model: Instead of building one brand page, recruit multiple creators to make product-specific content
  • "How many people can we get creating product-specific content for the brand"
  • Similar to Andrew Tate's approach: "500 hungry little minions" creating content with affiliate commissions
  • "An army of people need to create content and then it's just the content wins"

Other Successful Examples

• Evil Goods: Beef tallow skincare brand capitalizing on holistic wellness trends
  • Targets fear-based marketing: "toxic skincare," "big pharma"
  • "Gone just nuclear" in growth
• Top Shelf: Cologne brand doing "close to a million bucks a month"
  • Disrupting luxury fragrance market by creating "a Creed for Gen Z"
  • High-margin product ($250 retail bottles) with direct-to-consumer model

Key Success Factors

• Identify emerging health/wellness trends early
• Create products that tap into consumer fears or insecurities
• "Pick something you like and see some area of disruption"
• Focus on building an army of content creators rather than a single brand channel