Public Domain Merchandise
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A business opportunity exists around monetizing content that enters the public domain, specifically focusing on major franchises like Winnie the Pooh when their copyrights expire. The model leverages expired IP rights to create and sell derivative products.
Key Points:
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Public Domain Timing:
- Copyright typically lasts creator's death + 50-70 years
- Winnie the Pooh entering public domain in 2022
- Need to verify specific rights covered by expiring copyright
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Monetization Opportunities:
- Create modernized versions of original books
- Sell art prints featuring public domain characters
- Potential merchandise opportunities (pending copyright specifics)
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Market Potential:
- Major franchises like Pokemon, Hello Kitty, Winnie the Pooh have each generated $80B+ in merchandise sales
- Primary revenue comes from merchandise rather than original content
- Public Domain Review website already generates 500k page views monthly selling prints
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Business Model Examples:
- Create modern adaptations of classic works
- Sell wall prints featuring public domain art
- Develop merchandise if IP rights permit
- Build content platforms around public domain materials
31:25 - 34:04
Full video: 52:16SS
Steph Smith
Steph Smith is the host of the a16z podcast, focused on highlighting the most important trends within technology. Before joining Andreessen Horowitz, Steph led HubSpot's Creator Program, including their growing Podcast Network. She was also a writer for the Hustle.