Barbell Purchasing Strategy

A purchasing strategy that focuses on buying either high-end items or extremely cheap disposable items, avoiding middle-tier products.

Core Strategy

  • Buy either the absolute best or extremely cheap disposable items
  • Avoid middle-tier products that try to balance quality and price
  • Focus on reducing stress about maintaining or losing items

Example Implementation (32 Degrees Athletic Wear)

  • Takes advantage of massive discounts (85% off during Black Friday)
  • Buys in bulk when prices are extremely low
    • Purchases ~$1,000 worth of items at once
    • Buys multiple units (15+ pants, 25+ shirts)
  • Quality is decent but not premium like Lululemon or Gymshark
  • Benefits:
    • No stress about stains or damage
    • Always has backup items
    • Low cost per item ($4.99 per piece)

Philosophy Behind Strategy

  • Premium items: Worth the investment for specific use cases
  • Disposable items: Removes mental burden of maintenance
  • Tradeoffs:
    • Higher environmental impact
    • More laundry/maintenance required
    • Storage space needed for bulk items

When to Use

  • For items used frequently
  • When bulk purchasing options are available
  • When loss or damage is likely
  • When maintaining perfect condition isn't critical

This approach prioritizes practical utility and peace of mind over finding the "perfect" middle ground option.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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