Barbell Purchasing Strategy
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A purchasing strategy that focuses on buying either high-end items or extremely cheap disposable items, avoiding middle-tier products.
Core Strategy
- Buy either the absolute best or extremely cheap disposable items
- Avoid middle-tier products that try to balance quality and price
- Focus on reducing stress about maintaining or losing items
Example Implementation (32 Degrees Athletic Wear)
- Takes advantage of massive discounts (85% off during Black Friday)
- Buys in bulk when prices are extremely low
- Purchases ~$1,000 worth of items at once
- Buys multiple units (15+ pants, 25+ shirts)
- Quality is decent but not premium like Lululemon or Gymshark
- Benefits:
- No stress about stains or damage
- Always has backup items
- Low cost per item ($4.99 per piece)
Philosophy Behind Strategy
- Premium items: Worth the investment for specific use cases
- Disposable items: Removes mental burden of maintenance
- Tradeoffs:
- Higher environmental impact
- More laundry/maintenance required
- Storage space needed for bulk items
When to Use
- For items used frequently
- When bulk purchasing options are available
- When loss or damage is likely
- When maintaining perfect condition isn't critical
This approach prioritizes practical utility and peace of mind over finding the "perfect" middle ground option.
12:43 - 14:14
Full video: 01:06:18SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.