Curating Luxury Experiences
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A luxury concierge service called Myria that helps wealthy individuals convert money into unique experiences and access. The business focuses on curating high-end experiences and providing exclusive access to events, restaurants, and experiences that are typically hard to get into.
Key Points:
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Core Service Offering:
- Deep dive into client preferences and interests
- Create blueprint of experiences aligned with client goals
- Curate personalized experiences and access
- Handle all logistics and planning
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Revenue Model:
- $25,000 membership fee
- Take 15% commission on experiences booked
- Target clients spending around $1M per year
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Types of Experiences:
- Last-minute restaurant reservations at exclusive venues
- Access to sold-out events
- VIP experiences (F1 pit access, meeting celebrities)
- Private club memberships
- City-specific curated experiences
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Competitive Advantage:
- Remove "sold out" from clients' vocabulary
- Provide access to typically inaccessible experiences
- Handle all planning and logistics
- Focus on converting wealth into meaningful experiences
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Business Model:
- Venture-backed
- Started through Y Combinator
- Focused on scaling access and experiences for high-net-worth individuals
- Built around removing friction from luxury experiences
39:48 - 41:13
Full video: 01:06:59AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.