Curating Luxury Experiences

A luxury concierge service called Myria that helps wealthy individuals convert money into unique experiences and access. The business focuses on curating high-end experiences and providing exclusive access to events, restaurants, and experiences that are typically hard to get into.

Key Points:

  • Core Service Offering:

    • Deep dive into client preferences and interests
    • Create blueprint of experiences aligned with client goals
    • Curate personalized experiences and access
    • Handle all logistics and planning
  • Revenue Model:

    • $25,000 membership fee
    • Take 15% commission on experiences booked
    • Target clients spending around $1M per year
  • Types of Experiences:

    • Last-minute restaurant reservations at exclusive venues
    • Access to sold-out events
    • VIP experiences (F1 pit access, meeting celebrities)
    • Private club memberships
    • City-specific curated experiences
  • Competitive Advantage:

    • Remove "sold out" from clients' vocabulary
    • Provide access to typically inaccessible experiences
    • Handle all planning and logistics
    • Focus on converting wealth into meaningful experiences
  • Business Model:

    • Venture-backed
    • Started through Y Combinator
    • Focused on scaling access and experiences for high-net-worth individuals
    • Built around removing friction from luxury experiences
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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