Corporate Wellness Pricing

A B2B wellness app focused on helping employees fix insomnia through skills-based therapy rather than medication. The company partners with corporations to provide mental health services to their employees.

Key Points:

• Market Size & Problem:

  • 25% of Americans (75M people) have insomnia
  • Americans spend $75B per year on sleep aids
  • Current solutions (pills, nasal strips, essential oils) have side effects or don't work

• Solution:

  • App-based coaching that teaches sleep skills instead of prescribing pills
  • Clinically verified results through habit-based app therapy
  • Similar to what Calm/Headspace ($1-2B companies) did for meditation, but for insomnia/depression/anxiety

• Business Model:

  • $100 per session pricing
  • 25% net margin
  • 3-month customer payback period
  • Focus on corporate wellness programs

• Competitive Advantages:

  • Partnership with NIH providing $500k in non-dilutive funding
  • Access to $2B+ in sleep funding grants
  • Founded by bestselling sleep expert (author of "Why We Sleep")
  • AI research expertise from $500M+ Accenture business unit

• Why Now:

  • Recent regulatory changes allow digital therapy with licensed doctors
  • COVID drove telemedicine adoption from 10% to 80% in 2 years
  • Rising mental health issues due to technology overload and pandemic