Gaming Platform Acquisition Strategy

The speakers discuss finding opportunities in traditional games (like Sudoku, crosswords, poker) by acquiring their domain names and building modern gaming platforms, using the example of a successful Sudoku company acquisition.

Key Points:

  • Example Success Case - Easy Brain (Sudoku Company):

    • Acquired for $640M + $125M in additional considerations
    • 2020 Revenue: $210M
    • Profit: $70M
    • 15 live games with 12M daily active users
    • 750M total lifetime installs
  • Untapped Opportunities:

    • Premium domains like poker.com and crossword.com are underutilized
    • Current state: Many are just basic affiliate sites or barely functional
    • Example: poker.com is just running affiliate reviews instead of actual gaming
    • Crosswordpuzzle.com is essentially abandoned (last updated 2007)
  • Market Validation:

    • NY Times makes $90M in subscription revenue from crossword puzzles
    • Shows significant market potential for traditional games
    • These games have loyal, regular players
  • Business Model Potential:

    • Acquire premium game-related domains
    • Build modern gaming platforms
    • Target games people play religiously (chess, crosswords, sudoku)
    • Focus on mobile-first experiences
    • Monetize through subscriptions or gaming revenue
05:02 - 08:02
Full video: 46:45
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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