Gaming Platform Acquisition Strategy
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The speakers discuss finding opportunities in traditional games (like Sudoku, crosswords, poker) by acquiring their domain names and building modern gaming platforms, using the example of a successful Sudoku company acquisition.
Key Points:
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Example Success Case - Easy Brain (Sudoku Company):
- Acquired for $640M + $125M in additional considerations
- 2020 Revenue: $210M
- Profit: $70M
- 15 live games with 12M daily active users
- 750M total lifetime installs
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Untapped Opportunities:
- Premium domains like poker.com and crossword.com are underutilized
- Current state: Many are just basic affiliate sites or barely functional
- Example: poker.com is just running affiliate reviews instead of actual gaming
- Crosswordpuzzle.com is essentially abandoned (last updated 2007)
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Market Validation:
- NY Times makes $90M in subscription revenue from crossword puzzles
- Shows significant market potential for traditional games
- These games have loyal, regular players
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Business Model Potential:
- Acquire premium game-related domains
- Build modern gaming platforms
- Target games people play religiously (chess, crosswords, sudoku)
- Focus on mobile-first experiences
- Monetize through subscriptions or gaming revenue
05:02 - 08:02
Full video: 46:45SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.