Liquor License Negotiation Hack

Shaan shares a clever negotiation tactic he learned while starting his sushi restaurant business.

"I remember we went to the city area and we were looking up liquor licenses. While I was there, I learned that if you have a liquor license, your lease is on file.

So then I found where we were negotiating - I found one place with a liquor license. I knew how much they were paying.

Then I went back to the negotiation and I was like, 'We're only going to pay this.'

She's like, 'We could never do that.'

I said, 'You are doing that in these four locations. I know you could do that for us.'

She was blown away."

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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