Sleep Market Exceeds Meditation
Share
Sam Parr and Shaan Puri discuss how sleep products and solutions are a significantly larger market than meditation, despite meditation being considered a major trend. They share personal experiences with sleep products and insights about the market dynamics.
-
Sleep Market vs Meditation:
- Sleep products have significantly more searches than meditation
- Sleep is a universal need, while meditation is a new habit to learn
- People actively search and pay for sleep solutions due to common sleep problems
-
Personal Sleep Solutions Used:
- Sam uses multiple paid sleep products:
- Alexa app called "Nature Sounds" with combinable sounds
- Favorite combination is "winter railroad" - train sounds with winter wind
- Uses melatonin supplements
- Uses Unisoft (described as mild Nyquil without medicine)
- Sam uses multiple paid sleep products:
-
Market Success Example:
- References Chinese billionaire who:
- Built fortune by rebranding melatonin as a sexy sleep aid
- Later expanded into gaming (Zynga of China)
- Has built and lost fortune multiple times
- References Chinese billionaire who:
-
Sleep Product Consumer Behavior:
- People willing to pay for multiple solutions
- Sound combinations and sleep aids are popular
- Companies like Calm are heavily promoting sleep features
- Sleep Stories noted as Calm's breakout feature
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.