Multi-Tiered Monetization Strategy

A business model targeting high-income professionals (doctors, dentists) with financial education and business training.

Core Business Model

  • Host seminars at medical schools nationwide
  • Target graduating doctors and medical professionals
  • Focus on teaching wealth-building and practice management
  • Leverage existing platforms like White Coat Investor (1M pageviews/month)

Revenue Streams

Free Content & Lead Generation

  • Free initial seminars at medical schools
  • Social media content (TikTok, YouTube)
  • Focus on doctor lifestyle content and humor
  • Leverage medical professional Facebook groups (77k+ members)

Paid Products

  • Detailed business guides and templates ($4,000)
  • Documentation packages for practice management
  • Digital courses on financial management

Premium Services

  • High-end membership programs ($1,000+)
  • One-on-one coaching calls
  • Mastermind groups for medical professionals
  • Annual conferences and events

Market Validation

  • White Coat Investor getting 1M pageviews monthly
  • 77,000 members in medical professional Facebook groups
  • 3 of top 10 fastest-growing TikTok creators are dentists
  • Strong engagement from medical community

Target Demographics

  • Medical school graduates
  • Practicing physicians
  • Dentists
  • Physical therapists
  • Attorneys
  • Pharmacists
  • Other high-income professionals

Potential Revenue

  • Estimated $3-5M annual revenue potential
  • Could be built within 1-2 years if done full-time
  • High profit margins due to wealthy customer base
  • Multiple monetization touchpoints throughout customer journey
00:06 - 02:54
Full video: 15:40
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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