Dominating Consumer Niches

A New Zealand entrepreneur built multiple billion-dollar consumer goods companies through aggressive market entry and bootstrapped growth, starting with toys and expanding into diapers, hair care, and robotic house manufacturing.

Core Business Model:

• Built most profitable toy company in the world
  • Started by selling door-to-door in New Zealand
  • Bootstrapped manufacturing by building own factory in China
  • Aggressively pursued retail buyers with daily contact until securing orders
  • Scaled to billions in revenue with $1B annual profit

Additional Venture Expansion:

• Fastest Growing Diaper Company

  • Created Rascal Diapers and Million Moon (sold at Target)
  • Built while on medical leave with Crohn's disease
  • Scaled to hundreds of millions in revenue

• Monday Hair Care

  • Fastest growing hair care company on TikTok
  • Direct-to-consumer model

• Robotic House Manufacturing

  • Building world's largest factory (larger than Tesla's)
  • Focus on autonomous robot-built houses
  • Self-funded entire operation

Key Success Factors:

• Completely bootstrapped - no outside investors
• Family-owned business with brother
• Extremely scrappy approach to building
• Aggressive sales tactics (daily buyer contact)
• Vertical integration (building own manufacturing)