Middle America's Untapped Market
Share
Sam Parr shares his perspective on business opportunities in Middle America, particularly in agriculture technology (AgTech). He believes this market is underserved and offers unique advantages due to its practical nature and impact-focused consumers.
Key Points:
-
Market Appeal:
- Middle America has more humble people, regardless of wealth
- People create things that directly impact the world (e.g., food production)
- Less saturated market compared to tech hubs
-
Business Model Preferences:
- Would start with content (blog) in AgTech space
- Eventually evolve into a database business
- Inspired by existing platforms like "theorg"
-
Alternative Business Model:
- Referenced Tiger 21 as inspiration
- Membership model targeting high-net-worth individuals ($10M+ investable assets)
- Current model charges $30k/year with ~1000 members
- Sees opportunity in improving existing backend systems
-
Market Entry Strategy:
- Start with media/content to build presence
- Focus on practical solutions that impact real-world problems
- Build relationships with Middle America business community
-
Personal Motivation:
- Attracted to working with more humble, practical-minded people
- Interested in businesses that have tangible impact on essential services
- Values the authenticity and practicality of Middle America business culture
-
Opportunity Recognition:
- Sees potential in agricultural newsletter businesses (references Van Trump Report's $20M/year success)
- Believes there's room for improvement in existing business models
- Values the combination of practical impact and business opportunity
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.