Modular Furniture Solutions

A furniture company specializing in pieces that are guaranteed to fit through standard doorways and difficult spaces. The business addresses a common pain point of furniture being difficult to move into homes, especially in spaces with tight doorways or stairs.

Key Points:

• Core Value Proposition:

  • All furniture designed to fit through standard doorway width
  • Solutions for difficult spaces like spiral staircases
  • Modular design for easy transport and assembly

• Business Model:

  • Not competing on:
    • Highest quality furniture
    • Best prices
  • Competing solely on accessibility and fit guarantee

• Market Validation:

  • Similar to LoveSac's modular couch concept
  • Existing demand from:
    • Apartment dwellers
    • Homes with narrow doorways
    • Buildings with spiral staircases
    • Short-term rental owners

• Service Options:

  • Modular furniture that can be taken apart
  • Professional assembly/disassembly service
  • Installation in difficult-to-reach spaces

• Target Price Point:

  • Position below premium modular furniture ($3,000-5,000 range)
  • Aim for accessible price point for average consumers