105% Bonus Targets Win
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A study on incentive structures reveals that setting bonus targets above 100% leads to better performance outcomes than lower targets.
Key Incentive Strategies
- Set bonus targets at 105% performance rather than 90%
- Research shows overattainment targets drive better results
- Use clawback mechanisms for stronger motivation
Clawback Strategy
- Give 50% of bonus upfront
- Require repayment if goals aren't met
- Loss aversion makes this more effective than traditional end-of-period bonuses
- Example applications:
- Kids' allowance: Give $50 upfront, require payback if chores aren't done
- Better results than promising $100 at end of month
Real World Examples
- Private Prisons
- Current model: Incentivized by filled beds
- Proposed better model:
- Base payment for filled beds
- Bonus tied to rehabilitation success
- Clawback if inmates return within 4 years
- Second payment if inmates stay out of prison
Key Principles
- Loss aversion is psychologically stronger than potential gains
- People work harder to avoid losing money they have than to earn new money
- Tracking results and measuring success is crucial but challenging
- Bold changes to incentive structures often needed for meaningful impact
- Second-order effects must be considered when designing incentive systems
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.