American Top Team NIL Deal
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Sam Parr shares a story about a complex NIL (Name, Image, Likeness) deal that demonstrates the complications in college sports marketing.
"Let me give you a very specific example about why this is gonna get really complicated. American Top Team, a mixed martial arts gym in Florida, offered $500 a month to Miami's entire ninety scholarship football players to advertise their gyms on social media. That's $540,000, but every player has to do it.
There's these crazy rules. The contract states they must advertise for the gym over social media, but if they lose track and all 90 athletes do not post, technically that's a pay-for-play and not an NIL deal - it's a major NCAA violation. It doesn't matter if you understand that, what matters is that it's incredibly complicated and this is gonna get really complicated."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.