Breed-Specific Pet Products
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Based on the trend of French Bulldogs becoming the #1 breed according to AKC data, there's an opportunity to create targeted pet accessories for specific dog breeds, similar to how Ramon created a successful business with wiener dog ramps.
Key Points:
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Market Validation:
- French Bulldogs doubled in popularity over 5 years
- Now the #1 breed in the American Kennel Club database
- Previous success story with wiener dog ramps doing $20M/year
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Business Strategy:
- Identify specific pain points for popular breeds
- Create targeted solutions for those problems
- Market directly to breed-specific communities
- Leverage growing Facebook groups and communities of breed owners
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Success Factors:
- Highly targeted audience
- Avid pet owners willing to spend
- Fast-growing breed populations
- Strong community engagement in breed-specific groups
- Solving specific problems unique to certain breeds
The key insight is finding growing breed populations and creating targeted solutions for their specific needs, rather than trying to serve the general pet market.
10:14 - 11:50
Full video: 01:08:38SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.