30-Year Project Test

Shaan Puri shares his perspective on choosing meaningful work and projects after a successful exit, emphasizing the importance of selecting endeavors that align with long-term personal fulfillment rather than just financial opportunity.

• Life Chapter Planning:

  • After acquisition, focused on making the transition successful
  • Decided to structure his thirties around two main priorities:
    • Being present as a father and building family life
    • Creating a project he never wants to sell

• Project Selection Criteria:

  • Not choosing based on "hot opportunities" or "best business ideas"
  • Looking for something to compound over 30-40 years
  • Must be personally enjoyable and leverage unique strengths
  • Should be something you'd do even if it didn't pay

• Found His Path Through Podcasting:

  • Discovered it unexpectedly while pursuing other goals
  • Allows him to be "perpetually curious"
  • Enables continuous learning and teaching
  • Plans to expand through:
    • Email newsletter
    • Online courses
    • Educational products
    • Various experiments

• Business Structure:

  • Won't look like a traditional startup
  • Focused on learning and sharing knowledge
  • Built around natural interests and curiosities

This approach represents a shift from pure entrepreneurship to building a sustainable, personally fulfilling long-term project that aligns with both professional goals and lifestyle preferences.