Open Content Monetization

Nader Al-Naji shares his perspective on how decentralized social networks can transform content creation and monetization by breaking away from traditional monopolistic models. He emphasizes that blockchain technology enables both content openness and new monetization features.

Key Points:

• Current Social Media Problems:

  • Facebook/Twitter monopolize content to show ads
  • Creators receive minimal revenue share
  • Platforms restrict third-party app development to protect ad revenue
  • Content remains locked within single platforms

• DeSo's Open Content Approach:

  • Content exists on blockchain, accessible to multiple apps
  • Posts appear across different platforms (BitCloud, Diamond, CloudFeed)
  • Anyone can build applications on top of the content
  • Enables rapid iteration and innovation from external developers

• Monetization Strategy:

  • Native DeSo cryptocurrency powers the ecosystem
  • Value increases with platform usage
  • Apps can charge small competitive fees
  • More value accrues to creators compared to traditional platforms
  • International financial transactions become easier

• Benefits of Decentralization:

  • Faster product iteration through multiple teams
  • Local developers can build region-specific experiences
  • Traditional publishers can easily integrate with minimal engineering
  • Competitive marketplace replaces monopolistic control
  • Better user experience through specialized applications

• Global Impact:

  • Enables local innovation in different countries
  • Better serves non-US markets through native development
  • Removes Silicon Valley's monopoly on social platforms
  • Allows for cultural optimization without central planning