Miss Excel's TikTok Empire

A creator built a multi-million dollar Excel training empire by combining viral social media content with corporate training packages, using an innovative content strategy and sales funnel approach.

Key Points:

• Top of Funnel Strategy:

  • Creates quick, snack-sized TikTok videos about Excel
  • Uses high-energy, engaging content vs traditional boring Excel tutorials
  • Focuses on "energy transmission" in content creation
  • Aims for viral moments through magnetic presence

• Middle of Funnel Conversion:

  • Runs "high energy Excel parties" (webinars)
  • Attracts corporate attention through engaging format
  • Converts individual viewers into corporate clients

• Bottom of Funnel Revenue:

  • Sells corporate training packages
  • Customizes content for specific companies (e.g., adding company branding)
  • Targets large enterprises with thousands of employees
  • Commands high-value contracts (companies readily pay premium prices)

• Business Model Advantages:

  • Excel training has proven consistent demand (top-selling course category)
  • Differentiates through personality and modern content approach
  • Scales through corporate contracts vs individual sales
  • Leverages existing content for custom enterprise solutions