Creative YouTube Clips Pitch

A story about a creative cold email from a 22-year-old named Dylan who pitched himself to manage their YouTube clips.

"This guy reaches out, I'm just gonna read you the cold email because it was too good. He goes 'I've clipped every MFM YouTube pod that has been released.' Then he goes in all bold 'I'VE CLIPPED EVERY MFM PODCAST EPISODE YOU'VE EVER RELEASED. I'm 22, unemployed, I'm moving to Israel next month. I have nothing but 7k in savings. To avoid getting a job in Israel, I figured I'd clip all of your podcasts and either a) you'll buy my clips channel or b) you'll hire me to do this for you full time.'

He continues: 'You keep saying that you want to grow your YouTube channel but you're simply not putting on enough content. Let me explain - YouTube shorts viewers are addicted to crack cocaine. YouTube wants to give viewers as much crack cocaine as possible to keep them addicted to YouTube. Your content is the crack cocaine, and crack cocaine addicts don't care about quality, they care about quantity.'

Then he goes 'Here's what you're gonna do: you're gonna use YouTube shorts to drive people to your main channel. Your main content is quality, your shorts are gonna be quality. Hire a dog (parenthesis me) to pump out 100 shorts a day, get an average of 600,000 new monthly viewers that will come from the YouTube discovery feed.' Then he goes 'What's 600,000 new monthly viewers worth to you?'"

02:14 - 04:29
Full video: 56:51
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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