Bootcamp Lead Generation

Atrium created a lead generation strategy by offering free fundraising bootcamps to founders, which converts them into legal service clients. The program leverages Justin Kan's fundraising expertise to build trust and demonstrate value before selling legal services.

Key Points:

• Core Program Structure:

  • Free quarterly bootcamp called "Atrium Scale"
  • Helps founders with fundraising strategy and execution
  • Runs every couple of months
  • Has served 60+ founders in 6 months

• Value Proposition:

  • Provides fundraising strategy guidance
  • Leverages Justin's experience ($80M raised personally)
  • Helps improve pitch narratives
  • ~25% of participants successfully raise Series A or B

• Lead Generation Model:

  • Started as informal founder feedback sessions
  • Evolved into structured bootcamp program
  • Acts as lead generation for Atrium's legal services
  • Converts successful fundraising clients into legal clients

• Proof of Concept:

  • Initial test case: MessageBird
    • Helped improve their narrative
    • Company raised $60M
    • Converted to legal client after success

• Results:

  • Successfully converted bootcamp participants into legal clients
  • Helped process over $500M in new primary financings
  • Grew to 240+ clients in Silicon Valley and beyond